In this evocative campaign, we embrace the past and look to the future, celebrating the hug as a universal symbol of human connection and celebrate it as a symbol of hope, optimism, and solidarity.
Nobody really understood the power of a simple embrace until it was taken from us.
Following Zalando’s holiday campaign “We will hug again - 2020 Campaign”, we wanted to recreate visuals that convey a message of intimacy, of closeness, but with a twist, without real people.
Nobody really understood the power of a simple embrace until it was taken from us.
Following Zalando’s holiday campaign “We will hug again - 2020 Campaign”, we wanted to recreate visuals that convey a message of intimacy, of closeness, but with a twist, without real people.
Agency: Zalando
Creative Direction: Gregorio Marangon
Photography: Volker Conradus
Production: Hatje Services
Creative Direction: Gregorio Marangon
Photography: Volker Conradus
Production: Hatje Services
