Only through failure, we find the strength to succeed. In this campaign, we focused on failure and adversities as a key pillar of mental strength. Because just the ones who are ready to fail more than once and find the right mental strength to not give up, will one day succeed and overcome their limits.

Agency: Zalando x Under Armour

Creative Direction: Gregorio Marangon & Isabelle Jordy
Director/DOP: Sam Templeton
Photography: Lucho Vidales