To celebrate 10 years of Schwarzkopf’s pioneering Bonding Technology, we created a high-energy mixed-media brand film celebrating the innovation, the global community, and the hair professionals who have shaped its success. Blending photography, motion, typography and archival content, the film brings together brand ambassadors, hairstylists and a decade of Bonding innovation into one dynamic story that looks confidently towards the future.

Agency: 27KM
Creative Direction: Gregorio Marangon
Production: 27KM