For Zalando Lounge’s Black Friday campaign, we used AI to bring the idea of “too many deals for just one you” to life. Every character was generated from scratch and styled with real products from the Zalando Lounge catalogue, creating a scalable production built for speed, localisation and endless possibilities.

Agency: 27KM
Creative Direction: Gregorio Marangon
Creatives: Fabian Wilke
Production: 27KM